CHLKDUP isn’t just an apparel brand—it’s a movement built by and for those who train to win. Founded by Greg Brannon, CHLKDUP was born from one idea: fitness gear should represent your commitment, your competition, and your connection to something bigger than yourself.
Our mission
To build a culture of commitment through competition, connection, and clean design. Whether you’re sweating it out on the gym floor, stepping into the next arena, or repping your crew outside the box—CHLKDUP is there for every rep and every victory.
We show up, put in the work, and honor every rep.
We thrive alongside athletes hungry to grow.
We’re here for each other—no matter where we train.
Community First
CHLKDUP is more than products. Our team hits grassroots gym events, competes with you on the floor, and fosters an athlete program built on consistency and impact—not follower counts.
Our mission is to help you feel part of something bigger every time you pull on CHLKDUP.
Because anyone can wear gym gear. But only the committed wear CHLKDUP.
You’ve earned your spot—and when you’re CHLKDUP, you’re joined by athletes around the world who have your back.
Stay ready. Show up. No excuses..